WalletConnect Introduces WCT Rewards for WalletConnect Pay Consumers — WalletConnect Pay

01.20.2026

WalletConnect Introduces WCT Rewards for WalletConnect Pay Consumers

WalletConnect is introducing new “cashback” style incentives for consumers who use WalletConnect Pay, bringing a familiar, card-like rewards model to crypto payments.

With this update, consumers can receive WCT rewards when they buy goods and services online or in-store using WalletConnect Pay. The program is designed to reward early adoption, drive real-world crypto usage, and expand the WalletConnect ecosystem.

Bringing Cashback Economics to Crypto Payments

Card networks have long used cashback and rewards to drive usage and loyalty, but those rewards are typically funded through higher merchant fees. WalletConnect Pay applies the same proven incentive model to wallet-based crypto payments, while deliberately avoiding that trade-off.

The strategy is to reward adoption without shifting cost onto merchants.

For the initial launch period:

Crucially, these incentives are designed alongside lower, more predictable merchant fees, not on top of them. Rather than maximizing end-user rewards by marking up acceptance costs, WalletConnect Pay spreads value across the network: consumers are rewarded for choosing wallet-based payments, merchants benefit from lower fees and fast settlement, and wallets are incentivized to deliver great payment experiences.

There are no new accounts, no extra steps, and no learning curve. Consumers pay with the wallet they already trust, merchants continue to be settled in the currency they want, and incentives reinforce adoption on both sides of the transaction.

How the WCT Rewards Program Works

Reown Inc. d/b/a WalletConnect plans to allocate a portion of WalletConnect Pay revenues to support the rewards program. These funds are used to purchase WCT on the open market, which is then distributed to eligible consumers as rewards.

This approach aligns incentives across the ecosystem:

A portion of WalletConnect Pay revenue is used to purchase WCT on the open market, reinforcing a sustainable rewards flywheel where increased usage drives organic token demand, while keeping payments simple, predictable, and familiar.

How the rewards flywheel works

As part of WalletConnect’s decentralized governance model, WCT token holders will vote on WCT budget allocation in an upcoming governance vote. See here for details.

Designed for Real-World Payments

WalletConnect Pay is built for how payments actually work at scale. The rewards program is an extension of that philosophy, adding incentives without introducing complexity.

For end consumers, this means:

For merchants and their existing payment service providers, nothing changes operationally. WalletConnect Pay continues to fit directly into existing payment stacks, reconciliation flows, and compliance frameworks.

Interchange-Style Revenue Sharing for Wallets

In addition to end-user rewards, WalletConnect Pay introduces interchange-like revenue sharing for participating wallets on the WalletConnect Network.

Similar to how card networks reward issuers, this model:

Wallets maintain control of their user experience while gaining a new, scalable revenue stream, without taking on card programs or additional regulatory overhead.

Why This Matters for Crypto Payments Adoption

Crypto payments have historically struggled with fragmentation, unfamiliar user experiences, and unclear incentives. WalletConnect Pay addresses those challenges directly:

Looking Ahead

The WCT rewards program is designed to reward early consumers of WalletConnect Pay while accelerating adoption across merchants, PSPs, and wallets. As WalletConnect Pay continues to expand globally, incentives like these help ensure that crypto payments are not just possible, but practical, rewarding, and scalable.

Important Note: This content describes a proposed rewards program associated with WalletConnect Pay. The program, including reward rates, funding mechanisms, and eligibility criteria, is subject to change and has not yet been finalized. This message is not an offer, solicitation, or recommendation to purchase, invest in, or hold any securities, tokens, or other financial instruments. Any rewards described are not guaranteed and may vary based on market conditions, usage, and program parameters. WalletConnect Pay’s features, economics, and incentives may evolve due to technical considerations and legal or regulatory developments.

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